The Vero Blog

For years, Salesforce has been the go-to platform for financial institutions looking to digitize complex processes. In fact, you could say Salesforce is the IBM of enterprise software: no one ever got fired for choosing it. It’s robust, flexible, and familiar. For many banks and captive finance companies, it's become the default infrastructure for CRM, workflow, and data management.

The asset and wholesale finance markets have long operated on a patchwork of systems—loan management platforms, audit tools, title processors, credit bureaus, CRMs, treasury portals, and more. Each application typically serves its function well. But that specialization comes at a cost: fragmentation, duplication, and operational friction.

The GENIUS Act has created a watershed moment for floor plan lenders, formally recognizing digital documentation and enabling risk management frameworks that were previously impossible. While forward-thinking lenders are already leveraging digital titles, open banking feeds, and AI-powered analytics to transform their operations, those clinging to paper-based processes face an existential threat. This isn't about incremental improvement—it's about the fundamental divide between lenders who will dominate wholesale finance and those who will struggle to remain relevant.

Hidden in the Big Beautiful Bill is a major win for floorplan finance: protected tax deductibility for dealer interest expenses. For RV dealers carrying millions in inventory, this provision is the difference between thriving and barely surviving in today's high-rate environment.

The automotive supply chain has changed—and funding models need to catch up. Traditional capital structures weren’t built for a world of semiconductor shortages, shifting OEM programs, and real-time dealer demands. At Vero, we’re seeing the cracks in static financing models and building tools that adapt across the entire value chain, from suppliers to showrooms. The next era of automotive finance will demand tighter coordination, smarter capital, and flexible terms that move as fast as the market does. This isn’t a future state—it’s already happening.